Robert Smith

dr.

Tilburg School of Economics and Management, Research Group: Marketing
Associate Professor, Tilburg School of Economics and Management, Department of Marketing

EmailR.W.Smith@tilburguniversity.edu

Netherlands
Warandelaan 2, Koopmans Building, room K 746
5037 AB Tilburg
Netherlands

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Personal profile

Research interests

I joined Tilburg in 2019 after previously working at Ohio State University and obtaining my PhD from University of Michigan. I do research on Consumer Behavior, with particular interest toward consumption enjoyment and the many ways that people learn about themselves.

Current courses

Click here for my courses.

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12 Article

If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences
Smith, R. & Keller, K., Nov 2020, (E-pub ahead of print) In: International Journal of Research in Marketing.
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
The meaning of distraction: How metacognitive inferences from distraction affect brand attitudes
Zane, D. M., Smith, R. & Reczek, R., Feb 2020, In: Journal of Consumer Research. 46, 5, p. 974-994
Research output: Contribution to journal › Article › Scientific › peer-review
The role of holistic processing in simultaneous consumption
Smith, R. & Redden, J., Nov 2020, In: Journal of Experimental Social Psychology. 91, 104023.
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
Uniformity: The effects of organizational attire on judgments and attributions
Smith, R., Chandler, J. & Schwarz, N., May 2020, In: Journal of Applied Social Psychology. 50, 5, p. 299-312
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
Unconventional consumption methods and enjoying things consumed: Recapturing the “first-time” experience
O'Brien, E. & Smith, R., Jan 2019, In: Personality and Social Psychology Bulletin. 45, 1, p. 67-80
Research output: Contribution to journal › Article › Scientific › peer-review

Research interests

Current courses

If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences

The meaning of distraction: How metacognitive inferences from distraction affect brand attitudes

The role of holistic processing in simultaneous consumption

Uniformity: The effects of organizational attire on judgments and attributions

Unconventional consumption methods and enjoying things consumed: Recapturing the “first-time” experience