Photo of Samuel Stäbler
  • Warandelaan 2, Koopmans Building, room K 708

    5037 AB Tilburg


  • Netherlands

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Personal profile

Research interests

Samuel´s research interest and expertise focus on media bias, brand management, and marketing finance. In particular, he is interested in how corporate activities impact brand perception metrics and financial measures. Furthermore, he studies the relationship between press media and companies. 

His research approach is empirical and quantitative, involving large databases and advanced statistical analyses. For recent research results, he has been awarded with the 2018 SMA Doctoral Proposal Award (runner-up), the 2014 Young Researchers' Award from the Federal Association of German Marketing and Social Researchers and the Max Weber prize for Business Ethics from the Institute of German Economy.  


12.2018 - present  Assistant Professor for Marketing at Tilburg University

10.2013 -11.2018 Research Assistant at the Chair for Marketing and Market Research, Cologne (Germany)


10.2013 - 11.2018  University of Cologne, Cologne (Germany)
Doctoral student at the Chair for Marketing and Market Research (Prof. Marc Fischer); Dissertation topic: Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility

08.2017 - 09.2017  Massey University, Auckland (New Zealand)
Visiting researcher at the School of Communication, Journalism and Marketing (Prof. Harald van Heerde)

10.2011 - 09.2013 University of Cologne, Colgone (Germany) 
Business Administration with major in Marketing (Master of Scince); Final Grade: A (Rank #1 in peer group)

05.2013 - 09.2013 Indian Institute of Management Ahmedabad (India)
Studies abroad in Management, Economics, Social Sciences

10.2007 - 02.2011University of Giessen, Giessen (Germany)
Business Administration with major in Marketing (Bachelor of Arts); Final Grade: B

08.2009 - 02.2010 University of Valencia, Valencia (Spain) 
Studies abroad in Marketing and Tourism


Samuel teaches marketing specific courses and supervises theses at Master degree level. For his excellent teaching skills, he won the 2017 juinor lecture award of University of Cologne.

Education/Academic qualification


External positions

Occasional workshops /presentations (tbd)

28 Mar 2019 → …


  • Brand Management
  • Corporate Social Responsibility
  • Marketing Finance Interfance
  • Econometric Modeling
  • Media Bias
  • Brand Crises

Fingerprint Dive into the research topics where Samuel Stäbler is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

laboratory experiment Social Sciences
Industry Engineering & Materials Science
Experiments Engineering & Materials Science
experiment Social Sciences
Transgression Business & Economics
News Business & Economics
Academic research Business & Economics
Laboratory experiments Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2018 2020

When does corporate social irresponsibility become news? Evidence from more than 1,000 brand transgressions across five countries

Stäbler, S. & Fischer, M., Feb 2020, (Accepted/In press) In : Journal of Marketing.

Research output: Contribution to journalArticleScientificpeer-review

News media

Well-meant, poorly done: The negative consequences of giveaways

Stäbler, S., Nov 2019, (Accepted/In press) In : Journal of Advertising Research.

Research output: Contribution to journalArticleScientificpeer-review

laboratory experiment

Prizes / Recognition

Max Weber
Economic research
Business ethics