Research output per year
Research output per year
Personal profile
Research interests
Samuel´s research interest and expertise focus on media bias, brand management, and marketing finance. In particular, he is interested in how corporate activities impact brand perception metrics and financial measures. Furthermore, he studies the relationship between press media and companies.
His research approach is empirical and quantitative, involving large databases and advanced statistical analyses. For recent research results, he has been awarded with the 2018 SMA Doctoral Proposal Award (runner-up), the 2014 Young Researchers' Award from the Federal Association of German Marketing and Social Researchers and the Max Weber prize for Business Ethics from the Institute of German Economy.
For details, check out https://samuelstaebler.com/
Career
12.2018 - present Assistant Professor for Marketing at Tilburg University
10.2013 -11.2018 Research Assistant at the Chair for Marketing and Market Research, Cologne (Germany)
Education
10.2013 - 11.2018 University of Cologne, Cologne (Germany)
Doctoral student at the Chair for Marketing and Market Research (Prof. Marc Fischer); Dissertation topic: Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
08.2017 - 09.2017 Massey University, Auckland (New Zealand)
Visiting researcher at the School of Communication, Journalism and Marketing (Prof. Harald van Heerde)
10.2011 - 09.2013 University of Cologne, Colgone (Germany)
Business Administration with major in Marketing (Master of Scince); Final Grade: A (Rank #1 in peer group)
05.2013 - 09.2013 Indian Institute of Management Ahmedabad (India)
Studies abroad in Management, Economics, Social Sciences
10.2007 - 02.2011University of Giessen, Giessen (Germany)
Business Administration with major in Marketing (Bachelor of Arts); Final Grade: B
08.2009 - 02.2010 University of Valencia, Valencia (Spain)
Studies abroad in Marketing and Tourism
Teaching
Samuel teaches marketing specific courses and supervises theses at Master degree level. For his excellent teaching skills, he won the 2017 juinor lecture award of University of Cologne.
Current courses
Click here for my courses.
Education/Academic qualification
PhD, Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Award Date: 24 Oct 2018
External positions
Occasional workshops /presentations/ seminars (Universities in Europe (e.g., University of Coglone) or/ and Non-profit organizations (mtp e.V.))
28 Mar 2019 → …
Keywords
- Brand Management
- Corporate Social Responsibility
- Marketing Finance Interfance
- Econometric Modeling
- Media Bias
- Brand Crises
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Breaking the news: how does CEO media coverage influence consumer and investor evaluations?
Stäbler, S. & Gala, P., Dec 2024, In: Marketing Letters. 35, 4, p. 617-634 18 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
The unheard voice of marketing research: Breaking through to news and social media
Stäbler, S. & Haenlein, M., Aug 2024, (E-pub ahead of print) In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile1 Citation (Scopus)3 Downloads (Pure) -
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, S., Himme, A., Edeling, A. & Backhaus, M., Sept 2023, In: International Journal of Research in Marketing. 40, 3, p. 700-723Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile92 Downloads (Pure) -
The street music business: Consumer responses to buskers performing on the street and on online video platforms
Stäbler, S. & Mierisch, K. K., Jun 2022, In: Marketing Letters. 33, 2, p. 325-350Research output: Contribution to journal › Article › Scientific › peer-review
Open Access3 Citations (Scopus) -
Why cheap, low-quality giveaways are bad for brands: Quality of freebies drives consumer attitudes, but personalization can help
Stäbler, S., Jun 2021, In: Journal of Advertising Research. 61, 2, p. 164-177Research output: Contribution to journal › Article › Scientific › peer-review
Prizes
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American Marketing Association Best Paper Award in Marketing Strategy 2021
Stäbler, S. (Recipient) & Gala, P. (Recipient), 2021
Prize
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Atlantic Marketing Association’s Overall Best Conference Paper Award 2020
Stäbler, S. (Recipient) & Gala, P. (Recipient), 2020
Prize
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Finalist 2020 AMA/Marketing Science Institute/H. Paul Root Award
Stäbler, S. (Recipient) & Fischer, M. (Recipient), 2020
Prize
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