Research output per year
Research output per year
Search results
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2024
Breaking the news: how does CEO media coverage influence consumer and investor evaluations?
Stäbler, S. & Gala, P., Feb 2024, (E-pub ahead of print) In: Marketing Letters.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
The unheard voice of marketing research: Breaking through to news and social media
Stäbler, S. & Haenlein, M., Aug 2024, (E-pub ahead of print) In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Article › Scientific › peer-review
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2023
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, S., Himme, A., Edeling, A. & Backhaus, M., Sept 2023, In: International Journal of Research in Marketing. 40, 3, p. 700-723Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile35 Downloads (Pure) -
2022
The street music business: Consumer responses to buskers performing on the street and on online video platforms
Stäbler, S. & Mierisch, K. K., Jun 2022, In: Marketing Letters. 33, 2, p. 325-350Research output: Contribution to journal › Article › Scientific › peer-review
Open Access3 Citations (Scopus) -
2021
Why cheap, low-quality giveaways are bad for brands: Quality of freebies drives consumer attitudes, but personalization can help
Stäbler, S., Jun 2021, In: Journal of Advertising Research. 61, 2, p. 164-177Research output: Contribution to journal › Article › Scientific › peer-review
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2020
When does corporate social irresponsibility become news? Evidence from more than 1,000 brand transgressions across five countries
Stäbler, S. & Fischer, M., May 2020, In: Journal of Marketing. 84, 3, p. 46-67Research output: Contribution to journal › Article › Scientific › peer-review
Open Access