Personal profile
Research interests
Topics: Sharing Economy, Mobile Commerce, Omnichannel Retail, Social Media, Digital Divide, Trust, and Group Polarization
Methodologies: Microeconometrics, Causal Inference, Randomized Controlled Trials, Spatial Statistics, Unstructured Data Analysis, Machine Learning
Career
Assistant Professor, Department of Management, Tilburg University, Tilburg, the Netherlands
Current courses
Click here for my courses.
Education/Academic qualification
Business administration, organizational science, PhD, Peking University
2017 → 2022
Business administration, organizational science, Bachelor’s Degree, Southeast University, Nanjing
2013 → 2017
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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Sharing benefits? The disparate impact of home-sharing platform on industrial and social development
Ma, S., Ren, F. & Wan, F., May 2022, In: Electronic Commerce Research and Applications. 53, 101152.Research output: Contribution to journal › Article › Scientific › peer-review
5 Link opens in a new tab Citations (Scopus) -
Real name, real face, real talk? Anonymity and toxicity on Mastodon
Wójcik, K., Zeng, L. & Ma, S., 5 Jun 2025, Workshop Proceedings of the 19th International AAAI Conference on Web and Social Media: Workshop: COMPASS 2025: The 1st international Workshop on Computational Approaches to Content Moderation and Platform Governance. AAAI Press, 7 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open AccessFile2 Downloads (Pure) -
Sentiment dynamics and shifts across instances on Mastodon
Kim, S., Zeng, L., Ma, S. & Sturlese, G., 5 Jun 2025, Workshop Proceedings of the 19th International AAAI Conference on Web and Social Media: Workshop: Next-Generation and Alternative Social Media 2025. AAAI Press, 5 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open Access -
Communication mode and sentiment polarization dynamics in social media
Ma, S., Ren, F. & Wang, C., 21 Jun 2024, Symposium on Statistical Challenges in Electronic Commerce Research.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific
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Exploring the impact of visual realism on user engagement with virtual influencer
Zhang, L., Ou, C., Ma, S. & Ren, S. J., 21 Jun 2024, Symposium on Statistical Challenges in Electronic Commerce Research.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific
Projects
- 1 Active
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Research on Disruptive Technology Development, Project Portfolios, and Emerging Trends
Ma, W. C. (Principal Investigator), Ou, C. (CoPI), Ma, S. (Co-Investigator) & Wu, X. (Co-Investigator)
1/04/26 → 1/04/29
Project: Research project