Research output per year
Research output per year
Personal profile
Research interests
Trang's research interest is in sustainable retailing, specifically, how retailers can use marketing tools to stimulate more sustainable consumption. She applies marketing models to find out which decisions managers should make to grow their businesses and which approaches policymakers can choose to reach our Sustainable Development Goals.
Current courses
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Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Keywords
- Marketing
- Marketing Models
- Retail Marketing
- Sustainability
- Promotions
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Collaborations and top research areas from the last five years
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Research output
- 1 Article
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Closing the knowledge gap: Understanding and reducing the environmental impact of food choices
Bronnenberg, B. J. J. A. M., Bùi, T., Deleersnyder, B., Haerkens, L., Knox, G., van Lin, A., Pachali, M., Paley, A., Smith, R. & Stäbler, S., 30 May 2025, (E-pub ahead of print) In: Journal of Marketing.Research output: Contribution to journal › Article › Scientific › peer-review