Awarded for his paper published in the Journal of Marketing in May 2017: “How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?” (co-authored with Kusum Ailawadi and Harald van Heerde).
The award is given by members of the Journal of Marketing editorial review board to a paper that has made a significant contribution to the advancement of the practice of marketing, and is cosponsored by the American Marketing Association and the Marketing Science Institute.