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American Marketing Association Best Paper Award in Marketing Strategy 2021
Stäbler, Samuel
(Recipient) & Gala, Prachi (Recipient)
Marketing
Research Group: Marketing
Prize
Description
Award from the American Marketing Association for the best conference paper on “Breaking the News: How does CEO media coverage influence consumer and investor perceptions”
Awarded date
2021
Degree of recognition
International
Granting Organisations
American Marketing Association
Fingerprint
Marketing Strategy
100%
Consumer Perception
100%
Investor Perception
100%
Media Coverage
100%
Best Paper Award
100%
Investors
100%
Conference Papers
100%
Marketing Management
100%
X