Best Track Paper and Best Conference Paper Nomination - ICIS 2021

Prize

Description

Song, Danyang; Wang, Shichao; Ou, Carol; Chen, Xi; Liu, Ruitao; and Tang, Haihong, "How Do Video Features Matter in Visual Advertising? An Elaboration Likelihood Model Perspective" (2021). ICIS 2021 Proceedings. 8.
https://aisel.aisnet.org/icis2021/digital_commerce/digital_commerce/8
Awarded date2021
Degree of recognitionInternational
Granting OrganisationsAssociation for Information Systems

Awarded at event

Event titleThe 2021 International Conference on Information Systems
LocationAustin, United States
Period12 Dec 2021 → 15 Dec 2021

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