Best Track Paper and Best Conference Paper Nomination - ICIS 2021



Song, Danyang; Wang, Shichao; Ou, Carol; Chen, Xi; Liu, Ruitao; and Tang, Haihong, "How Do Video Features Matter in Visual Advertising? An Elaboration Likelihood Model Perspective" (2021). ICIS 2021 Proceedings. 8.
Degree of recognitionInternational
Granting OrganisationsAssociation for Information Systems

Awarded at event

Event titleThe 2021 International Conference on Information Systems
LocationAustin, United StatesShow on map
Period12 Dec 2021 → 15 Dec 2021