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Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander
(Recipient) &
Janssen, Loes
(Recipient)
Language, Communication and Cognition
Department Communication and Cognition
Prize
:
Other marks of recognition
Description
Best Paper published in the International Journal of Advertising in 2020
Awarded date
10 Sept 2021
Degree of recognition
International
Fingerprint
Celebrity
100%
Endorsements
98%
Credibility
72%
Documents & Links
IJA Best Paper - Janssen
File
:
application/pdf, 466 KB
Type
:
Text