Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

Schouten, Alexander (Recipient) & Janssen, Loes (Recipient)

Communication and Cognition

Prize: Other marks of recognition

Description

Best Paper published in the International Journal of Advertising in 2020

Awarded date	10 Sept 2021
Degree of recognition	International

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Documents & Links

IJA Best Paper - Janssen
File: application/pdf, 466 KB
Type: Text