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Finalist AMA Lehmann Award 2020
Stäbler, Samuel
(Recipient)
Marketing
Research Group: Marketing
Prize
Description
Award from the American Marketing Association that recognizes the Best Dissertation-based Article titled “When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries”)
Awarded date
2020
Degree of recognition
International
Granting Organisations
American Marketing Association
Fingerprint
Brand Transgression
100%
Corporate Social Irresponsibility
100%
Theses
100%
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