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Finalist of the 2007 AMA/Marketing Science Institute H. Paul Root Award

Prize: Other marks of recognition

Description

Finalist of the 2007 AMA/Marketing Science Institute H. Paul Root Award for her study on: “How Business Cycles Contribute to Private-Label Success: Evidence from the U.S. and Europe,” co-authored with Lien Lamey, Marnik Dekimpe, and Jan-Benedict Steenkamp.
Awarded date2007
Degree of recognitionInternational
Granting OrganisationsMarketing Science Institute

Keywords

  • Private label
  • Business cycle
  • Asymmetric growth

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