Finalist of the 2011 Steenkamp Long-Run Impact Award

Deleersnyder, Barbara (Recipient), Geyskens, Inge (Recipient), Gielens, Katrijn (Recipient) & Dekimpe, Marnik (Recipient)

Research Group: Marketing
Marketing

Prize: Other marks of recognition

Description

Finalist of the 2011 Steenkamp Long-Run Impact Award for the study on: “How Cannibalistic is the Internet Channel? A Study of the Newspaper Industry in the United Kingdom and The Netherlands?” co-authored with Inge Geyskens, Katrijn Gielens, and Marnik Dekimpe.

Awarded date	2011
Degree of recognition	International
Granting Organisations	European Marketing Academy

Keywords

Internet channel
Cannibalization
Structural-break time-series analysis
Newspapers

Finalist of the 2011 Steenkamp Long-Run Impact Award

Description

Keywords

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