Finalist of the 2012 AMA/Marketing Science Institute H. Paul Root Award

Lamey, Lien (Recipient), Deleersnyder, Barbara (Recipient), Steenkamp, Jan-Benedict (Recipient) & Dekimpe, Marnik (Recipient)

Research Group: Marketing
Marketing

Prize: Other marks of recognition

Description

Finalist of the 2012 AMA/MSI H. Paul Root Award for the study on: “The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do With It?” co-authored with Lien Lamey, Jan-Benedict Steenkamp, and Marnik Dekimpe.

Awarded date	2012
Degree of recognition	International
Granting Organisations	Marketing Science Institute

Keywords

Private label
Business cycle
Marketing conduct
National brand

Finalist of the 2012 AMA/Marketing Science Institute H. Paul Root Award

Description

Keywords

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