Finalist of the 2018 IJRM Best Article Award

Lamey, Lien (Recipient), Deleersnyder, Barbara (Recipient), Steenkamp, Jan-Benedict (Recipient) & Dekimpe, Marnik (Recipient)

Research Group: Marketing
Marketing

Prize: Other marks of recognition

Description

Finalist of the 2018 IJRM Best Article Award for the study “New Product Success in the Consumer Packaged Goods Industry: A Shopper Marketing Approach,” co-authored with Lien Lamey, Jan-Benedict Steenkamp, and Marnik Dekimpe.

Awarded date	2018
Degree of recognition	International
Granting Organisations	European Marketing Academy

Keywords

Shopper marketing
New products
Retailing
Brands
Store context

Finalist of the 2018 IJRM Best Article Award

Description

Keywords

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