Finalist of the 2018 Shelby D. Hunt/Harold H. Maynard Award

Gielens, Katrijn (Recipient), Geyskens, Inge (Recipient), Deleersnyder, Barbara (Recipient) & Nohe, Max (Recipient)

Tilburg University
Research Group: Marketing
Marketing

Prize: Other marks of recognition

Description

Finalist of the 2018 Shelby D. Hunt/Harold H. Maynard Award that recognizes the article published in the Journal of Marketing that makes the most significant contributions to marketing theory in a given calendar year, for the study “The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value,” co-authored with Katrijn Gielens, Inge Geyskens, and Max Nohe.

Awarded date	2018
Degree of recognition	International
Granting Organisations	American Marketing Association

Keywords

Retailing
Power dependence
sustainability
Walmart
Event study

Finalist of the 2018 Shelby D. Hunt/Harold H. Maynard Award

Description

Keywords

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