The highly deserving award recipient is Elisabeth Huis in ‘t Veld, PhD, MBA, Assistant Professor, Cognitive Science and Artificial Intelligence Department, Tilburg University, P.I. Donor Medicine Research Department, Sanquin Blood Supply, and Co-Founder of AINAR B.V. Dr. Huis in ‘t Veld will present “Artificial Intelligence for Needle Anxiety Reduction: how AI and serious games can conquer needle fear.”
About the Scott Murphy Memorial Lecture: The Scott Murphy Memorial Lectureship was established in 2007 by the BEST Collaborative in recognition of the tremendous contribution of the late Dr. Scott Murphy, a past chair of the BEST Collaborative, had made to the field of transfusion medicine and to the science of platelet storage. The BEST Collaborative encourages junior faculty involved in the broadly understood field of transfusion medicine to apply for this unique award.