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Susan P. Douglas Award for Best Conference Paper on International Marketing at the EMAC conference 2022

Prize

Description

Winner of the Susan P. Douglas Award for Best Conference Paper on International Marketing at the EMAC conference 2022 in Budapest for the study: “Why do Retailers Charge Different Prices for Identical Products Across Countries? An Investigation in the CPG Industry,” co-authored with Anne ter Braak
Awarded dateMay 2022
Degree of recognitionInternational
Granting OrganisationsEuropean Marketing Academy

Awarded at event

Event titleEMAC Annual Conference 2022
Location, Budapest, HungaryShow on map
Period24 May 2022 → 27 May 2022

Keywords

  • international
  • price strategies
  • retailers
  • multi-country

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