Top Cited Article Award 2007-2011 for "The Impact of Consumer Internet Experience on Channel Preference and Usage Intentions Across the Different Stages of the Buying Process"

Roest, Henk (Recipient)

Prize

Description

Article in Journal of Interactive Marketing, with Ruud Frambach and Trichy Krishnan (2007)

Awarded date	2012
Degree of recognition	International
Granting Organisations	Elsevier

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Research output
The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process
Research output: Contribution to journal › Article › Scientific › peer-review