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Top Cited Article Award 2007-2011 for "The Impact of Consumer Internet Experience on Channel Preference and Usage Intentions Across the Different Stages of the Buying Process"
Roest, Henk
(Recipient)
Department of Marketing
Research Group: Marketing
Prize
Description
Article in Journal of Interactive Marketing, with Ruud Frambach and Trichy Krishnan (2007)
Awarded date
2012
Degree of recognition
International
Granting Organisations
Elsevier
Fingerprint
Interactive Marketing
World Wide Web
Related content
Research output
The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process
Research output
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