Top Cited Article Award 2007-2011 for "The Impact of Consumer Internet Experience on Channel Preference and Usage Intentions Across the Different Stages of the Buying Process"

Prize

Description

Article in Journal of Interactive Marketing, with Ruud Frambach and Trichy Krishnan (2007)
Awarded date2012
Degree of recognitionInternational
OrganisationsElsevier

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Research Output

The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process

Research output: Contribution to journal › Article › Scientific › peer-review