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Winning research proposal of the 2011 Research Competition on Innovation organized by the Marketing Science Institute (MSI)

Prize

Description

One of the winning research proposals of the 2011 Research Competition on Innovation organized by the Marketing Science Institute (MSI) for the research proposal: “The Role of Retailers in Innovation Success: Distributor, Gatekeeper or Nurturer” co-authored with Lien Lamey, Marnik Dekimpe, and Jan-Benedict Steenkamp.
Awarded date2011
Degree of recognitionInternational
Granting OrganisationsMarketing Science Institute

Keywords

  • Innovations
  • Retailing
  • Gatekeeper

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