Project Details
Description
This research is conducted under the 'The World is Our Village', which is a project developed and implemented by the Lectoraat New Marketing at Avans University of Applied Sciences. Using an exploratory approach, it investigates what determines the success or failure of a sustainability transition in the crucial period from the pre-incubation to post-incubation phase.
Key findings
A sustainable transformation is a multilayered process
Changemakers have a unique role in connecting organizations and external stakeholders
The agency of the changemaker is navigated by others throughout the process
Communication skills are crucial
Although it is a wicked problem, positive change is a choice (not impossible)
Changemakers have a unique role in connecting organizations and external stakeholders
The agency of the changemaker is navigated by others throughout the process
Communication skills are crucial
Although it is a wicked problem, positive change is a choice (not impossible)
| Status | Finished |
|---|---|
| Effective start/end date | 1/09/22 → 31/08/23 |
Keywords
- changemakers
- sustainable businesses
- international business
- sustainable transformations
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