Project Details
Description
This research is conducted under the 'The World is Our Village', which is a project developed and implemented by the Lectoraat New Marketing at Avans University of Applied Sciences. Using an exploratory approach, it investigates what determines the success or failure of a sustainability transition in the crucial period from the pre-incubation to post-incubation phase.
Key findings
A sustainable transformation is a multilayered process
Changemakers have a unique role in connecting organizations and external stakeholders
The agency of the changemaker is navigated by others throughout the process
Communication skills are crucial
Although it is a wicked problem, positive change is a choice (not impossible)
Changemakers have a unique role in connecting organizations and external stakeholders
The agency of the changemaker is navigated by others throughout the process
Communication skills are crucial
Although it is a wicked problem, positive change is a choice (not impossible)
| Status | Finished |
|---|---|
| Effective start/end date | 1/09/22 → 31/08/23 |
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):
-
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action
Keywords
- changemakers
- sustainable businesses
- international business
- sustainable transformations
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