DIGIQUITY4HEALTH: How digital choice environments affect equity and disparities in healthy consumption

The digital transformation of the food environment (e.g., supermarket websites and apps) presents both opportunities and threats regarding responsible consumption, particularly for promoting healthy food choices. In the past, digitalization has given rise to disparities resulting from a digital divide. Similarly, digital choice environments have shown potential for promoting healthy food choice, for example by personalised nudging, but predominantly benefitted individuals of higher socioeconomic position (SEP).

This project addresses a significant gap in scientific knowledge by investigating the impact of digital choice environments on healthy food choices and exploring how its unique features, e.g., personalization, can serve people with lower SEP in ethically justified ways. The ultimate objective is to prevent digitalisation from exacerbating existing health disparities and to instead leverage its potential to promote health equity.