Dutch firms' entry strategies in Central and Eastern Europe

  • Drogendijk, H.J. (Researcher)
  • Barkema, H.G. (Principal Investigator)

    Project: Research project

    Project Details


    It is a few years since western firms were able to
    gain access to the Central and Eastern European
    markets on a large scale. It is therefore interesting
    to investigate how Dutch firms have entered these
    markets and how successful they were in doing so.
    Which factors explain the difference among firms? And,
    more specifically, which types of previously acquired
    experiences (with, for instance, cooperating with
    partners, or operating in an unfamiliar national
    culture) are of influence on the performance of the
    foreign venture?
    Short titleDutch firms' entry strategies in central and Eastern Europe
    Effective start/end date1/01/961/04/01


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