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Exclusivity in online marketing communications
Broeder, Peter
(Principal Investigator)
Project
:
Research project
Overview
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Keyphrases
Exclusivity
100%
Web Shop
100%
Online Marketing Communication
100%
Targeted Promotion
100%
Fashion Clothing
50%
Online Consumer Behavior
50%
Cross-cultural Comparison
50%
Online Web
50%
Affective Factors
50%
Scarcity Effect
50%
Specific Types
50%
Cognitive Aspects
50%
Group of People
50%
Online Marketing
50%
Electronic Equipment
50%
Behavioral Intention
50%
Online Consumers
50%
Across Cultures
50%
Diverse Groups
50%
Decision Process
50%
Social Sciences
Marketing Communication
100%
Digital Marketing
100%
Electronic Equipment
33%
Cross-Sectional Study
33%
Cross-cultural comparison
33%
Consumer Behavior
33%
Cultural Factor
33%