Foreign entry mode choice

  • Matejka, R. (Researcher)
  • Douma, S.W. (Tutor)

    Project: Research project

    Project Details


    There are several ways to enter a foreign market. These entry modes are not mutually exclusive and may change over time. The purpose of this research is to study the process of internationalization of firms operating in a mature industry that is changing from a multidomestic into a global industry. In mature industries successful firms typically use a variety of entry modes, where the entry mode form chosen for a specific country depends on local circumstances at the time of entry. Specific research questions are:
    - do particular firms show a preference for certain entry modes over other entry modes?
    - if many firms use several entry modes, is a particular country entered primarily through a certain mode?
    - is there a link between entry modes used and level of performance?

    The idea is to conduct a longitudinal analysis of a single global industry, particularly the global beer industry. The frame of the study will span the period of about 20 years.
    Short titleForeign entry mode choice
    Effective start/end date1/09/991/09/03


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