Imitation in the supermarket: When is it effective for private lables to copy leader brands?

  • van Horen, F. (Researcher)
  • Stapel, D.A. (Tutor)
  • Pieters, Rik (Tutor)

    Project: Research project

    Project Details

    StatusFinished
    Effective start/end date1/09/06 → 1/09/10