Marketing Matters: Engaging students with educational podcasts

The ‘Marketing Matters’ podcast series was created by a team of lecturers from the Marketing department for the first year Marketing Management for IBA course, and is supported by EDUiLAB’s ‘Innovate your Education’ program. The podcasts series consists of five epsiodes, in which the lecturers talk to marketing professionals from a variety of companies and industries who share their experiences, success stories and marketing fails related to one or more topics from the course. The project aims to facilitate students’ understanding of the connection between course theory and marketing practice, and to inspire students for the team assignment and beyond.