Marketing Matters: Engaging students with educational podcasts

Marketing Matters is a podcast series of 5 episodes by a team of Marketing lecturers. In each episode, they connect topics from marketing theory to marketing in business. They talk to marketing professionals about their experiences, best and worst practices in Marketing. This educational podcast improves the students’ learning process for the courses Marketing Management and Marketing Bedrijf and will help them use their marketing knowledge to create their marketing reality.
The project received a financial grant from Tilburg University EDUilab and was produced with help of "de Podcastproducent".