Creusen, M. E. H. & Stokmans, M. J. W., 2004, Productontwikkeling en marketing. Hultink, E. J. & Schoormans, J. P. L. (eds.). Amsterdam: Pearson Education Benelux, p. 124-139276 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review