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Premium private labels success: Whether, when and where to introduce them
ter Braak, A.M.,
(Researcher)
Dekimpe, Marnik
(Principal Investigator)
Geyskens, Inge
(Principal Investigator)
Project
:
Research project
Short title
Premium private labels success: Whether, when and where to introduce them
Status
Finished
Effective start/end date
1/09/08
→
1/09/11
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