The Impacts of Enterprise Information Systems Diffusion and Marketing Innovative Coordination on Brand Value, Research Cultivation and Innovation Fund of Jinan University, 2012 - 2015

  • Wang, Wei (Principal Investigator)
  • Ou, Carol (Co-Investigator)

Project: Research project

Description

• Wang, W., Ou, C.X.J., et. al., The Impacts of Enterprise Information Systems Diffusion and Marketing Innovative Coordination on Brand Value, Research Cultivation and Innovation Fund of Jinan University, 2012 - 2015, RMB¥400,000 granted.
StatusFinished
Effective start/end date1/12/1231/12/15