The influence of experience on the use of information in the decision making process of buyers of books

  • Miesen, H.W.J.M., (Researcher)
  • Verdaasdonk, H.J.A., (Tutor)

    Project: Research project

    Description

    As books are hedonic products by nature, previous experiences with books play an important role in choosing between books. This project is oriented at determining the relative importance of experience with books on the use of information in the decision- making process of buyers of books. The relationship between knowledge based on prior (reading)experiences, the use of information in a choice situation and the amount and type of experience with books collected in the past, will be inquired.
    StatusFinished
    Effective start/end date31/12/9431/12/98