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The potential of internet as a marketing channel
Geyskens, Inge
(Principal Investigator)
Geyskens, Inge
(Principal Investigator)
Chow, M.W.
(Researcher)
Project
:
Research project
Overview
Project Details
Short title
The potential of internet as a marketing channel
Status
Finished
Effective start/end date
1/01/03
→
1/01/07
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