Visual e-commerce

Consumers have developed skills to overcome the lack of social presence in online shopping. They search for additional product and usage information. Through visual information, the features of products can be better communicated. For example, images showing people wearing a product contribute to a better understanding of the characteristics and functionalities of a product. Web shops increasingly incorporate Instagram pictures by using tags that online consumers add to their pictures. Not only Instagram pictures are used but also photos uploaded on Facebook, Twitter, and Pinterest. This project investigates the effect of visual product reviews in web shops, with a special interest for cultural differences between online consumers.