1uptoys: Breaking Into The Global Toy Industry

Armand Smits, Wynand E.J. Bodewes

Research output: Other contribution

Original languageEnglish
TypeTeaching case
PublisherEuropean Case Clearing House
Number of pages34
Publication statusPublished - 2011

Cite this

Smits, A., & Bodewes, W. E. J. (2011). 1uptoys: Breaking Into The Global Toy Industry. European Case Clearing House.