| Original language | English |
|---|---|
| Title of host publication | Contemporary research in marketing |
| Subtitle of host publication | Proceedings of the XVIth annual conference of the European marketing academy May 31st - June 3rd, 1987, Toronto, Canada |
| Editors | P.S.H. Leeflang, M. Rice |
| Place of Publication | Toronto |
| Publisher | York University |
| Pages | E1-24 |
| Volume | 16 |
| Publication status | Published - 1987 |
| Externally published | Yes |
Publication series
| Name | |
|---|---|
| Volume | 16 |