A behavioural model of diffusion in relation to firm size

B. Nooteboom

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationContemporary research in marketing
Subtitle of host publicationProceedings of the XVIth annual conference of the European marketing academy May 31st - June 3rd, 1987, Toronto, Canada
EditorsP.S.H. Leeflang, M. Rice
Place of PublicationToronto
PublisherYork University
PagesE1-24
Volume16
Publication statusPublished - 1987
Externally publishedYes

Publication series

Name
Volume16

Cite this

Nooteboom, B. (1987). A behavioural model of diffusion in relation to firm size. In P. S. H. Leeflang, & M. Rice (Eds.), Contemporary research in marketing: Proceedings of the XVIth annual conference of the European marketing academy May 31st - June 3rd, 1987, Toronto, Canada (Vol. 16, pp. E1-24). Toronto: York University.
Nooteboom, B. / A behavioural model of diffusion in relation to firm size. Contemporary research in marketing: Proceedings of the XVIth annual conference of the European marketing academy May 31st - June 3rd, 1987, Toronto, Canada. editor / P.S.H. Leeflang ; M. Rice. Vol. 16 Toronto : York University, 1987. pp. E1-24
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year = "1987",
language = "English",
volume = "16",
publisher = "York University",
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Nooteboom, B 1987, A behavioural model of diffusion in relation to firm size. in PSH Leeflang & M Rice (eds), Contemporary research in marketing: Proceedings of the XVIth annual conference of the European marketing academy May 31st - June 3rd, 1987, Toronto, Canada. vol. 16, York University, Toronto, pp. E1-24.

A behavioural model of diffusion in relation to firm size. / Nooteboom, B.

Contemporary research in marketing: Proceedings of the XVIth annual conference of the European marketing academy May 31st - June 3rd, 1987, Toronto, Canada. ed. / P.S.H. Leeflang; M. Rice. Vol. 16 Toronto : York University, 1987. p. E1-24.

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

TY - GEN

T1 - A behavioural model of diffusion in relation to firm size

AU - Nooteboom, B.

PY - 1987

Y1 - 1987

M3 - Conference contribution

VL - 16

SP - E1-24

BT - Contemporary research in marketing

A2 - Leeflang, P.S.H.

A2 - Rice, M.

PB - York University

CY - Toronto

ER -

Nooteboom B. A behavioural model of diffusion in relation to firm size. In Leeflang PSH, Rice M, editors, Contemporary research in marketing: Proceedings of the XVIth annual conference of the European marketing academy May 31st - June 3rd, 1987, Toronto, Canada. Vol. 16. Toronto: York University. 1987. p. E1-24