A behavioural model of diffusion in relation to firm size

B. Nooteboom

A behavioural model of diffusion in relation to firm size

B. Nooteboom

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	Contemporary research in marketing
Subtitle of host publication	Proceedings of the XVIth annual conference of the European marketing academy May 31st - June 3rd, 1987, Toronto, Canada
Editors	P.S.H. Leeflang, M. Rice
Place of Publication	Toronto
Publisher	York University
Pages	E1-24
Volume	16
Publication status	Published - 1987
Externally published	Yes

Publication series

Name
Volume	16

Cite this

A behavioural model of diffusion in relation to firm size. / Nooteboom, B.
Contemporary research in marketing: Proceedings of the XVIth annual conference of the European marketing academy May 31st - June 3rd, 1987, Toronto, Canada. ed. / P.S.H. Leeflang; M. Rice. Vol. 16 Toronto: York University, 1987. p. E1-24.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional