A comparison of multidimensional scaling methods for perceptual mapping

T.H.A. Bijmolt, M. Wedel

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	277-285
Number of pages	8
Journal	Journal of Marketing Research
Volume	36
Issue number	2
Publication status	Published - 1999

Cite this

@article{0a3c9b523ca042c4a9b867bec76f0098,

title = "A comparison of multidimensional scaling methods for perceptual mapping",

author = "T.H.A. Bijmolt and M. Wedel",

note = "Pagination: 8",

year = "1999",

language = "English",

volume = "36",

pages = "277--285",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "2",

}