A comparison of multidimensional scaling methods for perceptual mapping

T.H.A. Bijmolt, M. Wedel

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)277-285
Number of pages8
JournalJournal of Marketing Research
Volume36
Issue number2
Publication statusPublished - 1999

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