| Original language | English |
|---|---|
| Publisher | Vakgroep bedrijfseconomie |
| Publication status | Published - 1999 |
| Externally published | Yes |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
A content analysis of the discussions of the howard and sheth typology in marketing textbooks: Working Paper
- W. van Waterschoot
- , E. Gijsbrechts
Research output: Book/Report › Report