A control view on the behavior of consumers: Turning the triangle

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationEuropean advances in consumer research
Place of PublicationProvo, Utah
PublisherAssociation for Consumer Research
Pages507-512
Number of pages6
ISBN (Print)0915552310
Publication statusPublished - 1993
Externally publishedYes

Publication series

Name
Number1

Cite this

Pieters, R. (1993). A control view on the behavior of consumers: Turning the triangle. In European advances in consumer research (pp. 507-512). Association for Consumer Research.