A control view on the behaviour of consumers: Turning the triangle

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Original language	English
Pages (from-to)	17-27
Journal	European Journal of Marketing
Volume	27
Issue number	8
DOIs	https://doi.org/10.1108/03090569310042909
Publication status	Published - 1993

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@article{1634edaf71654f859bf9eec57ffde66e,

title = "A control view on the behaviour of consumers: Turning the triangle",

author = "R. Pieters",

year = "1993",

doi = "10.1108/03090569310042909",

language = "English",

volume = "27",

pages = "17--27",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

number = "8",

}