A control view on the behaviour of consumers

Turning the triangle

Research output: Contribution to journalArticleScientificpeer-review

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Original languageEnglish
Pages (from-to)17-27
JournalEuropean Journal of Marketing
Volume27
Issue number8
DOIs
Publication statusPublished - 1993

Cite this

@article{1634edaf71654f859bf9eec57ffde66e,
title = "A control view on the behaviour of consumers: Turning the triangle",
author = "R. Pieters",
year = "1993",
doi = "10.1108/03090569310042909",
language = "English",
volume = "27",
pages = "17--27",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Group Publishing Ltd.",
number = "8",

}

A control view on the behaviour of consumers : Turning the triangle. / Pieters, R.

In: European Journal of Marketing, Vol. 27, No. 8, 1993, p. 17-27.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - A control view on the behaviour of consumers

T2 - Turning the triangle

AU - Pieters, R.

PY - 1993

Y1 - 1993

U2 - 10.1108/03090569310042909

DO - 10.1108/03090569310042909

M3 - Article

VL - 27

SP - 17

EP - 27

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 8

ER -