A design of mobile payments business model based on value network

Jinluan Ren*, Xiafei Zhuo, Li Zeng, Bo Li

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


According to the characters of mobile payments and the requirements of business model design, some designing principles and essentials were proposed. Based on the process of value creation in mobile payments, the value network model of mobile payments was constructed. The design of business model of mobile payments was divided into four phases: value discovery, value creation, value management, and value realization. Every phase was designed in detail. At the end, the future research directions were proposed.
Original languageEnglish
Title of host publicationProceedings of the 20th International Conference on Industrial Engineering and Engineering Management
EditorsE. Qi, J. Shen, R. Dou
ISBN (Print)978-3-642-40062-9
Publication statusPublished - 2013
Externally publishedYes


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