A different smile, a different story: Global advertising adaptation for Chinese consumers

P.J. van den Hoven, Shengdong Lin, Xin Zhao

Research output: Working paper › Other research output

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Original language	English
Publication status	Published - 2012

Name	Tilburg Papers in Culture Studies
No.	32

van den Hoven, P. J., Lin, S., & Zhao, X. (2012). A different smile, a different story: Global advertising adaptation for Chinese consumers. (Tilburg Papers in Culture Studies; No. 32).

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title = "A different smile, a different story: Global advertising adaptation for Chinese consumers",

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note = "Series: Tilburg Papers in Culture Studies No.: 32",

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series = "Tilburg Papers in Culture Studies",

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