A different smile, a different story

Global advertising adaptation for Chinese consumers

P.J. van den Hoven, Shengdong Lin, Xin Zhao

    Research output: Working paper › Other research output

    2 Downloads (Pure)
    Original languageEnglish
    Publication statusPublished - 2012

    Publication series

    NameTilburg Papers in Culture Studies
    No.32

    Cite this

    van den Hoven, P. J., Lin, S., & Zhao, X. (2012). A different smile, a different story: Global advertising adaptation for Chinese consumers. (Tilburg Papers in Culture Studies; No. 32).
    van den Hoven, P.J. ; Lin, Shengdong ; Zhao, Xin. / A different smile, a different story : Global advertising adaptation for Chinese consumers. 2012. (Tilburg Papers in Culture Studies; 32).
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    author = "{van den Hoven}, P.J. and Shengdong Lin and Xin Zhao",
    note = "Series: Tilburg Papers in Culture Studies No.: 32",
    year = "2012",
    language = "English",
    series = "Tilburg Papers in Culture Studies",
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    van den Hoven, PJ, Lin, S & Zhao, X 2012 'A different smile, a different story: Global advertising adaptation for Chinese consumers' Tilburg Papers in Culture Studies, no. 32.

    A different smile, a different story : Global advertising adaptation for Chinese consumers. / van den Hoven, P.J.; Lin, Shengdong; Zhao, Xin.

    2012. (Tilburg Papers in Culture Studies; No. 32).

    Research output: Working paper › Other research output

    TY - UNPB

    T1 - A different smile, a different story

    T2 - Global advertising adaptation for Chinese consumers

    AU - van den Hoven, P.J.

    AU - Lin, Shengdong

    AU - Zhao, Xin

    N1 - Series: Tilburg Papers in Culture Studies No.: 32

    PY - 2012

    Y1 - 2012

    M3 - Working paper

    T3 - Tilburg Papers in Culture Studies

    BT - A different smile, a different story

    ER -

    van den Hoven PJ, Lin S, Zhao X. A different smile, a different story: Global advertising adaptation for Chinese consumers. 2012. (Tilburg Papers in Culture Studies; 32).

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