A different smile, a different story: Global advertising adaptation for Chinese consumers

P.J. van den Hoven, Shengdong Lin, Xin Zhao

Research output: Working paper › Other research output

Original language	English
Publication status	Published - 2012

Name	Tilburg Papers in Culture Studies
No.	32

Access to Document

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title = "A different smile, a different story: Global advertising adaptation for Chinese consumers",

author = "{van den Hoven}, P.J. and Shengdong Lin and Xin Zhao",

note = "Series: Tilburg Papers in Culture Studies No.: 32",

year = "2012",

language = "English",

series = "Tilburg Papers in Culture Studies",

number = "32",

type = "WorkingPaper",

}