Original language | English |
---|---|
Publication status | Published - 2012 |
Publication series
Name | Tilburg Papers in Culture Studies |
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No. | 32 |
Cite this
van den Hoven, P. J., Lin, S., & Zhao, X. (2012). A different smile, a different story: Global advertising adaptation for Chinese consumers. (Tilburg Papers in Culture Studies; No. 32).
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title = "A different smile, a different story: Global advertising adaptation for Chinese consumers",
author = "{van den Hoven}, P.J. and Shengdong Lin and Xin Zhao",
note = "Series: Tilburg Papers in Culture Studies No.: 32",
year = "2012",
language = "English",
series = "Tilburg Papers in Culture Studies",
number = "32",
type = "WorkingPaper",
}
van den Hoven, PJ, Lin, S & Zhao, X 2012 'A different smile, a different story: Global advertising adaptation for Chinese consumers' Tilburg Papers in Culture Studies, no. 32.
A different smile, a different story : Global advertising adaptation for Chinese consumers. / van den Hoven, P.J.; Lin, Shengdong; Zhao, Xin.
2012. (Tilburg Papers in Culture Studies; No. 32).Research output: Working paper › Other research output
TY - UNPB
T1 - A different smile, a different story
T2 - Global advertising adaptation for Chinese consumers
AU - van den Hoven, P.J.
AU - Lin, Shengdong
AU - Zhao, Xin
N1 - Series: Tilburg Papers in Culture Studies No.: 32
PY - 2012
Y1 - 2012
M3 - Working paper
T3 - Tilburg Papers in Culture Studies
BT - A different smile, a different story
ER -
van den Hoven PJ, Lin S, Zhao X. A different smile, a different story: Global advertising adaptation for Chinese consumers. 2012. (Tilburg Papers in Culture Studies; 32).