A different smile, a different story: Global advertising adaptation for Chinese consumers

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Original language	English
Publication status	Published - 2012

Name	Tilburg Papers in Culture Studies
No.	32

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@techreport{51107b76b67f496d8ed83ed4d5c67bf8,

title = "A different smile, a different story: Global advertising adaptation for Chinese consumers",

author = "\{van den Hoven\}, P.J. and Shengdong Lin and Xin Zhao",

note = "Series: Tilburg Papers in Culture Studies No.: 32",

year = "2012",

language = "English",

series = "Tilburg Papers in Culture Studies",

number = "32",

type = "WorkingPaper",

}