A diffusion model for new product introduction in existing markets

E. Gijsbrechts, Ph. Naert

Research output: Contribution to journalArticleProfessional

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Original languageEnglish
Pages (from-to)3-45
JournalBelgian Journal of Operations Research, Statistics and Computer Science
Volume29
Issue number1
Publication statusPublished - 1989
Externally publishedYes

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