| Original language | English |
|---|---|
| Title of host publication | Marketing thought and practice in the 1990s |
| Subtitle of host publication | Proceedings of the 18th European Marketing Academy (EMAC) Annual Conference, Athens, Greece, April, 1989 |
| Editors | G. Avlonitis |
| Place of Publication | Athens, Greece |
| Publisher | Athens School of Economics & Business Science |
| Publication status | Published - 1989 |
| Externally published | Yes |
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