A Global Study into Drivers of Private Label Success

J.E.B.M. Steenkamp, I. Geyskens, K.J.P. Gielens, O. Koll

Research output: Book/ReportReportProfessional

Original languageEnglish
Place of PublicationBrussels
PublisherAIM
Publication statusPublished - 2004

Cite this

Steenkamp, J. E. B. M., Geyskens, I., Gielens, K. J. P., & Koll, O. (2004). A Global Study into Drivers of Private Label Success. AIM.