| Original language | English |
|---|---|
| Place of Publication | Brussels |
| Publisher | AIM |
| Publication status | Published - 2004 |
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A Global Study into Drivers of Private Label Success
- J.E.B.M. Steenkamp
- , I. Geyskens
- , K. Gielens
- , O. Koll
Research output: Book/Report › Report