Horizontal collaboration between companies has been recognized as beneficial, although implementing horizontal collaboration has proven to be challenging. In this paper, we zoom in on the largest challenges and present a holistic approach to foster horizontal collaboration. Specifically, we present quantitative methods for computing synergies and at the same time draw on social psychological insights and legal considerations. Next, we present how this approach was used to construct and implement a matching tool that allowed members of a huge shipping entrepreneur organization to find and support a horizontal collaboration partner.
|Name||CentER Discussion Paper|
- strategic horizontal collaboration