A means-end chain approach to consumers' goal structures

R. Pieters, H. Baumgartner, D. Allen

Research output: Contribution to journalArticleScientificpeer-review

261 Citations (Scopus)
3975 Downloads (Pure)
Original languageEnglish
Pages (from-to)227-244
JournalInternational Journal of Research in Marketing
Volume12
Issue number3
DOIs
Publication statusPublished - 1995

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