A means-end chain approach to consumers' goal structures

R. Pieters, H. Baumgartner, D. Allen

Research output: Contribution to journal › Article › Scientific › peer-review

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Original language	English
Pages (from-to)	227-244
Journal	International Journal of Research in Marketing
Volume	12
Issue number	3
DOIs	https://doi.org/10.1016/0167-8116(95)00023-U
Publication status	Published - 1995

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title = "A means-end chain approach to consumers' goal structures",

author = "R. Pieters and H. Baumgartner and D. Allen",

year = "1995",

doi = "10.1016/0167-8116(95)00023-U",

language = "English",

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pages = "227--244",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

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T1 - A means-end chain approach to consumers' goal structures

AU - Pieters, R.

AU - Baumgartner, H.

AU - Allen, D.

PY - 1995

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U2 - 10.1016/0167-8116(95)00023-U

DO - 10.1016/0167-8116(95)00023-U

M3 - Article

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VL - 12

SP - 227

EP - 244

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

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